ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Defining the Brand Value Proposition and Positioning"
Episode Synopsis
This episode describes how a value proposition articulates the benefits and costs that make a brand the preferred choice. It differentiates between points of dominance, parity, and compromise, and explains how they inform positioning strategies. The discussion highlights how positioning focuses customer attention on the most compelling brand benefits.
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