ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Brands as a Mental Image"
Episode Synopsis
This episode explores how brands create value by building a mental image shaped by beliefs, experiences, and emotions. It clarifies the distinction between brand image, reputation, and value, and examines how the visibility of benefits affects brand impact. The conversation shows how brands can make intangible benefits tangible and compelling to customers.
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