Referrals are a powerful tool to use in lead generation toolshed. Referral leads tend to move faster in your pipeline, they're more likely to close, and they end up becoming fantastic clients. But referral generation is used unevenly across professional services firms. On this episode, John and Mark outline a process on generating new referrals:Create a list of potential referrersDefine your ideal client and be prepared to articulate themDevelop a story about results to be used during the meetingSet goals, get organized, and measure progress and resultsAsk permission to have the Referral conversationSchedule a meeting to talk and brainstorm with themDescribe your ideal client and offer a Client Success StoryGet an introductionFollow up with thank you's and progressShare your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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