"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." - Dale CarnegieIn this episode, Mark and John explore the importance of understanding clients better than they understand themselves. The conversation focuses on how actively listening to understand client needs can transform your business success, highlighting key concepts such as the empathy gap, the empathy map, and how this level of understanding serves as a significant competitive advantage. Want actionable advice on how to understand your clients better? Listen to this episode today and jot down some notes!CHAPTERS:00:00 Introduction01:20 Two Years of Breaking BizDev02:41 Episode Rundown03:38 THE Empathy Gap11:20 The Empathy Map15:11 Competitive Advantage19:19 Competitive Insulation20:36 Learn What Matters to Your Clients27:26 Create Feedback Loops32:31 How to Turn Empathy Into ActionThe Empathy Map: https://www.interaction-design.org/literature/article/empathy-map-why-and-how-to-use-itShare your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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