Go ahead, put all of BD on the shoulders of your most expensive asset. What could possible go wrong? In this episode, John and Mark explore the pros and cons of partner involvement in business development. They look at the benefits and drawbacks of a firm partner's role in both marketing and sales. Identify actionable strategies for helping your firm's partners engage in the right kind of business development efforts.CHAPTERS00:00 Welcome + Listener shoutouts03:18 Episode Rundown04:49 Marketing and Sales Continuum05:16 Pros of Partner Involvement in Marketing08:39 Cons of Partner Involvement in Marketing13:12 Pros of Partner Involvement in Sales18:01 Cons of Partner Involvement in Sales27:31 What Good Look Like30:33 Rapid Fire: Who's the Bottleneck?35:16 Takeaways and ConclusionShare your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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