Episode Synopsis "DEMISE OF THE 3RD-PARTY COOKIE AND ITS SIGNIFICANCE FOR DIGITAL PUBLISHERS"

Facing a cookieless and privacy-first future, publishers must pursue a strategy of deepening their own 1st-party data assets and operations, reducing the need to rely on outside adtech companies. What do you need to do to get ready? What are industry bodies doing to protect your interests?Panelists Angelina Eng from IAB Tech Lab, Joann Kropp from ALM, and Paul Salomone from MediaFuse, offer insights into how to maximize 1st-party data when the 3rd-party cookie audience tracking technology goes away.

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More episodes of the podcast BPA UNIVERSITY PODCAST

• A COOKIELESS ENVIRONMENT IN THE MEDIA MARKETPLACE - WHAT'S NEXT? (Part 1)
• DIGITAL MAGAZINE PLATFORM PROVIDERS - TECHNOLOGIES & STRATEGIES THAT CAN HELP PUBLISHERS WITH THE DIGITAL MEDIA JOURNEY
• TRANSPARENCY, TRUST & TRANSFORMATION - THE NEW TRANSPARENCY STANDARDS FOR DATA BUYERS
• OPTIMIZING PUBLISHERS DIGITAL AD MANAGEMENT OPS
• DEMISE OF THE 3RD-PARTY COOKIE AND ITS SIGNIFICANCE FOR DIGITAL PUBLISHERS
• DATA LEAKAGE - AN UPDATE ON THIS INDUSTRY INITIATIVE