Episode Synopsis "A COOKIELESS ENVIRONMENT IN THE MEDIA MARKETPLACE - WHAT'S NEXT? (Part 1)"

Privacy laws and web browsers will force digital advertising to abandon its main tool - the 3rd-party cookie - by 2023. In 2020, Google announced they were taking steps to develop a more privacy centric advertising ecosystem by deprecating the 3rd-party cookie by 2022, through an initiative called "Privacy Sandbox."Recently Google announced that they are extending the release timeframe to 2023. While the date may seem like the distant future, now is the time for publishers to develop solutions and test and consider the myriad of questions that face them.For example, what does the loss of 3rd-party cookies mean to publishers' ad operations? What is FLoC? What is an Apple ID? What is Unified ID2.0? And, perhaps most importantly, what can publishers do about the new environment and how can they best monetize it?Join BPA's Glenn Hansen; and IAB Tech Lab's Angelina Eng, VP, Measurement & Attribution, and Shailley Sing VP, Measurement & Attribution at the Programmatic+Data Center, to learn what this is all about and how publishers can expand their own 1st-party data assets and operations, while reducing the reliance on outside ad-tech companies.This is a "can't-miss session" with important implications - and answers - for any publisher involved or interested in the digital marketplace.

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More episodes of the podcast BPA UNIVERSITY PODCAST

• A COOKIELESS ENVIRONMENT IN THE MEDIA MARKETPLACE - WHAT'S NEXT? (Part 1)
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• TRANSPARENCY, TRUST & TRANSFORMATION - THE NEW TRANSPARENCY STANDARDS FOR DATA BUYERS
• OPTIMIZING PUBLISHERS DIGITAL AD MANAGEMENT OPS
• DEMISE OF THE 3RD-PARTY COOKIE AND ITS SIGNIFICANCE FOR DIGITAL PUBLISHERS
• DATA LEAKAGE - AN UPDATE ON THIS INDUSTRY INITIATIVE