The battle for AI shopping control

13/11/2025 15 min Temporada 2 Episodio 132
The battle for AI shopping control

Listen "The battle for AI shopping control"

Episode Synopsis

Date: November 13th, 2025
Summary: Kevin King discusses how third-party sources drive 85% of brand discovery in AI search, the legal battle between Amazon and Perplexity over AI shopping control, Amazon Rufus hitting $10 billion in sales, optimizing text overlays for higher engagement, and Amazon's AI revolution in advertising announced at unBoxed.
Key points discussed:

Third-party sources drive 85% of brand discovery in AI search
How Amazon sellers can build visibility in AI-powered product discovery
Amazon vs Perplexity: The battle for AI shopping control
Browser-based AI agents and why they're hard to block
Amazon Rufus reaches $10 billion in annualized sales
Text overlay strategies: videos need edge placement, static images need centered text
Amazon's AI advertising transformation unveiled at unBoxed
New tools: Campaign Manager, Creative Agent, Video for Sponsored Products, Full-Funnel Campaigns, Ads Agent, and Sponsored Prompts with Rufus

Links mentioned:

PickFu - Get $100 credit with code BDSN2025
ChatGPT is Killing Your Strategy - Video with Lutz Finger
BDSN Mystery Link of the Day
Amazon's AI advertising transformation - LinkedIn article by Jeff Cohen

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