Date: Monday, October 27th, 2025
Summary: Kevin King explores how Claude Skills revolutionizes Amazon selling by automating workflows, discusses Danny McMillan's dashboard generator, shares Q4 PPC targeting strategies, and examines why live shopping may define eCommerce's future over AI.
Key Points Discussed:

How Claude Skills works and why it beats traditional AI prompting
Danny McMillan's automated dashboard generator Skill
Installing and using Skills to transform Amazon data in 60 seconds
Real-world use cases: listing optimization, customer service, and PPC analysis
Q4 PPC strategies using SQPR data and dynamic targeting
Stack Influence platform for micro-influencer product seeding
Why live shopping, not AI, may define eCommerce's future
The trust crisis AI created and the shift toward authentic content
Live commerce market projected to reach $2.5 trillion by 2033

Links Mentioned:

Expert Panel: AI for E-commerce (October 29th at 2 PM ET)
Danny McMillan's Dashboard Skill Download
Notion Guide: Claude Desktop Skills Visual Guide
Sophie Society: Live PPC Workshop for Q4 Optimization (October 30th)
Stack Influence Platform (10% off this month)

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