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Episode Synopsis
Date: Monday, November 10th, 2025
Summary: Kevin King shares best tactics from recent issues while co-hosting the Marketing Misfits Cigar Weekend in Tampa. Topics include TikTok-first product research, hidden PPC settings that waste budget, eye contact strategies for better ad conversions, and how to fight coordinated review attacks.
Key Points Discussed:
The decline of traditional product research tools and the rise of TikTok-first discovery
How Josh Hadley (8-figure Amazon seller) uses TikTok Shop data instead of Jungle Scout or Helium 10
Using Kalo Data to analyze TikTok Shop performance and find viral products
Two overlooked Amazon reports: Market Basket Analysis and Demographic Report for audience insights
Eye contact psychology in ads: when models should look away vs. directly at viewers for 30% better conversions
Stack Influence platform for automated micro-influencer product seeding at scale
Amazon's new "maximize reach" PPC setting that defaults to off-Amazon placements
How to stop budget bleed by switching to "minimize spend" setting
Unspent campaign budget reallocation feature and how to use it strategically
Fighting coordinated negative review attacks with proper escalation tactics
eCom Triage's GPT tool for building cases to remove abusive reviews
Rufus image hack: embedding keywords in images using slightly off-color text
Using Imagechek tool to verify what Amazon's AI can read in your images
How product discovery has shifted from "on the shelf" to social feeds, AI, and creator content
Why brands must create demand before customers search
Links Mentioned:
Billion Dollar Sellers Club (Josh Hadley's presentation)
Stack Influence Platform (10% off code: BillionDollarSellers)
Stack Influence Case Study (Blueland 13X ROI results)
eCom Triage Review Removal GPT (free for BDSN subscribers)
Imagechek Tool (see what Amazon's AI reads in your images)
ProductPinion (Matt Kostan's company)
Prem Gupta's LinkedIn Post (Market Basket Analysis & Demographics)
Destaney Wishon's LinkedIn Post (The shelf is dead)
Find us at BillionDollarSellers.com Follow Kevin King on LinkedIn
Summary: Kevin King shares best tactics from recent issues while co-hosting the Marketing Misfits Cigar Weekend in Tampa. Topics include TikTok-first product research, hidden PPC settings that waste budget, eye contact strategies for better ad conversions, and how to fight coordinated review attacks.
Key Points Discussed:
The decline of traditional product research tools and the rise of TikTok-first discovery
How Josh Hadley (8-figure Amazon seller) uses TikTok Shop data instead of Jungle Scout or Helium 10
Using Kalo Data to analyze TikTok Shop performance and find viral products
Two overlooked Amazon reports: Market Basket Analysis and Demographic Report for audience insights
Eye contact psychology in ads: when models should look away vs. directly at viewers for 30% better conversions
Stack Influence platform for automated micro-influencer product seeding at scale
Amazon's new "maximize reach" PPC setting that defaults to off-Amazon placements
How to stop budget bleed by switching to "minimize spend" setting
Unspent campaign budget reallocation feature and how to use it strategically
Fighting coordinated negative review attacks with proper escalation tactics
eCom Triage's GPT tool for building cases to remove abusive reviews
Rufus image hack: embedding keywords in images using slightly off-color text
Using Imagechek tool to verify what Amazon's AI can read in your images
How product discovery has shifted from "on the shelf" to social feeds, AI, and creator content
Why brands must create demand before customers search
Links Mentioned:
Billion Dollar Sellers Club (Josh Hadley's presentation)
Stack Influence Platform (10% off code: BillionDollarSellers)
Stack Influence Case Study (Blueland 13X ROI results)
eCom Triage Review Removal GPT (free for BDSN subscribers)
Imagechek Tool (see what Amazon's AI reads in your images)
ProductPinion (Matt Kostan's company)
Prem Gupta's LinkedIn Post (Market Basket Analysis & Demographics)
Destaney Wishon's LinkedIn Post (The shelf is dead)
Find us at BillionDollarSellers.com Follow Kevin King on LinkedIn
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