Date: October 20th, 2025
Summary: Kevin King explores the incredible success story of Ivan Tsvilik, who grew True Sea Moss from $10K to $200M in 5 years. Learn his strategies for small category selection, multi-channel brand building, TikTok marketing tactics, and why branded traffic creates an unbeatable Amazon advantage.
Key Points Discussed:

Ivan Tsvilik's journey: $10K immigrant to $200M brand owner in 5 years
Small category strategy: Finding growth without dominant players
Product evolution through customer feedback (raw sea moss → ready-to-consume gel)
Breaking the Amazon-only model with Shopify, TikTok, and Amazon integration
TikTok strategy: Building community over direct sales (50M+ monthly views)
Multi-touch customer journey: 6-11 brand interactions before purchase
True Sea Moss TikTok execution playbook (influencers, live streaming, content, ads)
The power of branded search volume (127K+ #seamossgel posts)
Agency mistakes and building internal teams
Margin framework: 5:1 to 10:1 ratio from launch to growth stage
10 lessons for Amazon sellers
Chinese seller compliance crackdown (mandatory tax reporting starting Oct 31, 2025)
FCC gadget purge: Millions of Chinese electronics listings removed
How to compare your conversion rate to category average

Links Mentioned:

BDSS Oracle - AI-powered answers from Kevin King's library
Watch Ivan Tsvilik's full interview with My Real Profit
BDSS Market Masters
Conversion Rate Comparison Guide by Selling from the Beach
Stack Influence Platform (10% off with signup this month)
Blueland Micro Influencer Case Study
SourceReady - AI Worldwide Sourcing Agent
BDSN Mystery Link of the Day

Hot Picks:

TikTok Shop's new campaign to help emerging brands succeed
Complete breakdown of Amazon fee changes for 2026
Amazon's latest actions against fake review brokers

Stump Bezos Answer: The deadline is October 28 to submit BFCM deals.
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