Date: November 6th, 2025
Summary: Kevin King discusses mobile-ready hero images for Black Friday/Cyber Monday, the 4 Ws Framework for thumbnail optimization, how to pass visual clarity tests, and strategies to avoid losing 20-29% of potential sales to better-optimized competitors.
Key Points Discussed:

Mobile commerce accounts for 66% of all global e-commerce sales
The 4 Ws Framework: Who (brand), What (product type), Which (variant), and How Much (size/quantity)
Three critical image tests: Visual Clarity, Color Contrast, and Clean Background
Mobile shoppers often add items to cart from thumbnails without opening listings
Over 46% of shoppers cannot perceive critical information from poorly optimized thumbnails
Case study: Unilever tested 30,000+ images with this framework
Ad Badger tutorial on auditing Amazon PPC campaigns using bulk files and pivot tables
Isaac Gross's complimentary order dashboard for Amazon sellers
How to organically double review velocity while staying 100% compliant
Supreme Court challenges Trump tariffs with $90 billion in tariff payments at stake
Market Maze survey reveals only 19% of shoppers plan ahead for deal events

Links Mentioned:

Try the Billion Dollar Sellers Club for $9
How to Audit Amazon PPC Campaigns - Ad Badger YouTube Video
BDSN Mystery Link of the Day
MerchantSpring Affiliate Program
Contrast Tools (Free Color Contrast Testing)
Isaac Gross's Order Dashboard at IG PPC
Double Your Organic Reviews Webinar - Swapt & eCom Triage

Hot Picks:

Walmart Marketplace opens official seller forum
How to get your products discovered in ChatGPT & Rufus
Better Amazon inventory placement fields record delivery speeds
Amazon expects 5% jump in shipment volume this holiday season

Stump Bezos Answer: 51% of TikTok users are over the age of 30
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

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