Episode Synopsis "The Measuring Purpose Series from The B’Old Intern. Chat to Toffael Rashid about the Lifebuoy brand."

Toffael Rashid was asked to jump on a plane from the UK by the then chairman of Unilever India to fix the Lifebuoy brand. He talks about a brutally commercial strategy that led to a purpose brand poster child. One truly authentic conversation with an old mate. Pardon the odd expletive.

Listen "The Measuring Purpose Series from The B’Old Intern. Chat to Toffael Rashid about the Lifebuoy brand."

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