Episode Synopsis "Measuring Purpose Series - ex-global VP Unilever, Simon Thong, shares advice on ‘how to do’ purpose"

Simon ran the Domestos and Cif/Jif brands globally. He explains how he did Purpose and we also discuss how you screw it up if your Brand narrative & character aren’t aligned. Ie., Pepsi, Gillette and even Axe. Simon also discusses how you get the CEO & CFO on board.

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