Summary of the EpisodeIn this episode, we chat with Shana Rehwald, founder of Me-est Me, about how a journey of self-discovery led her to launch her first product, the Me-est Me Journal.Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand.Actionable Tips You’ll Walk Away WithHow to build a cohesive brand identity throughout all of your marketing channelsEffective PR outreach strategiesUtilizing influencers to build brand awareness as a new brandWhy consumers crave connection and how you can connect with your customersBoundaries to set early on in your businessAbout Shana RehwaldShana has made it her mission to show up as her “me-est me” every day by being her most honest, authentic, and comfortable self.Her products and services help others embrace their “me-est me,” ditch self-doubt, and reconnect with themselves.The Me-est Me Journal has been featured in publications like Refinery29, Cosmo, Shape, and SELF Magazine.Me-est Me has helped 5,000+ people across 17 countries reconnect with themselves and build a deeper sense of self-awareness.Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:01:16 Shana's career journey02:11 Launching the Me-est Me Journal04:10 How her marketing background influenced her launch05:45 How influencer marketing paid off in the beginning years06:34 Finding influencers to work with07:52 Her pivot from influencer marketing to press08:25 Where she learned about PR strategies and her notable press accolades10:03 How customer insights influenced her next pivot10:38 Challenges and lessons from trade shows13:03 Return on investment of each marketing strategy she’s tried15:02 Advice for getting your first PR opportunity16:38 Investing in community building events20:41 How to build self-trust as an entrepreneur23:53 Podcast guesting 101 for product-based brand founders25:14 Importance of weaving your personal brand into your business’s branding28:51 Consumers are craving connection30:40 Number one marketing tip for new business ownersConnect with Shana and Me-est Me:Her workshop on cold email outreach strategies for landing more press dealsBuy the Me-est Me JournalConnect with Shana on InstagramFollow Me-est Me on InstagramConnect with Lindsay and Behind the Label:Let's be Insta friends⁠⁠If you're more of a TikTok fan, connect with us there⁠⁠Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons⁠⁠Download my absolute favorite content planning template⁠⁠Need 1-on-1 support? Let's connect!Don't forget to subscribe and leave a review. We read them all :)

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