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Listen "From Sweat to Success: SWAIR's Journey to Revolutionizing Post-Workout Hair Feat. Carrie Sporer, Co-Founder of SWAIR"
Episode Synopsis
Join us on Behind the Label for our first-ever guest interview featuring Carrie Sporer, co-founder of SWAIR.
On the podcast, Carrie shares the journey of starting SWAIR alongside co-founder Meredith and how the brand has changed and grown since the beginning.
Carrie and Meredith met in 2007 while training for the New York City Marathon. For years, they talked about the frustration of needing to wash their hair after every workout and dreamed about a solution that would allow them to skip washing their hair after every run.
Then, in 2019, they researched labs that could make their dream product a reality. After finding a manufacturer to partner with, they launched their first product: a showerless shampoo.
Throughout the episode, Carrie shares the ups and downs of their marketing journey, from traditional PR success stories to the challenges of paid ads to the power of authentic UGC creators.
She talks about the strategies that didn’t work, the valuable lessons they learned, and how they adapted their approach as their business grew.
Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:
00:00 The Origin Story of SWAIR
03:18 2020 - The Beginning
06:07 Leveraging Influencers and Creators
10:14 Events and Being a Part of Gift Bags
11:44 The Power of PR
17:34 How to Track the Success of a PR Campaign
20:51 Paid Ads and What You Should Know Before Working with an Ad Agency
23:30 What’s Working on Meta Ads Right Now
27:27 How to Find and Work with Creators Strategically
31:54 Navigating the Customer Journey in Modern Marketing
36:17 The Importance of a Unique Selling Proposition
41:43 One Tip You’d Give to New Business Owners
43:38 SWAIR’s Socials and Website (Also down below)
Follow SWAIR
Website
Instagram
TikTok
Facebook
Shop Their Sampler
For more resources and to further connect with Lindsay or Behind the Label:
Let's be Insta friends
If you're more of a TikTok fan
Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons
Download our absolute favorite content planning template
Need 1-on-1 support? Let's connect!
Don't forget to subscribe and leave a review. We read them all :)
On the podcast, Carrie shares the journey of starting SWAIR alongside co-founder Meredith and how the brand has changed and grown since the beginning.
Carrie and Meredith met in 2007 while training for the New York City Marathon. For years, they talked about the frustration of needing to wash their hair after every workout and dreamed about a solution that would allow them to skip washing their hair after every run.
Then, in 2019, they researched labs that could make their dream product a reality. After finding a manufacturer to partner with, they launched their first product: a showerless shampoo.
Throughout the episode, Carrie shares the ups and downs of their marketing journey, from traditional PR success stories to the challenges of paid ads to the power of authentic UGC creators.
She talks about the strategies that didn’t work, the valuable lessons they learned, and how they adapted their approach as their business grew.
Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:
00:00 The Origin Story of SWAIR
03:18 2020 - The Beginning
06:07 Leveraging Influencers and Creators
10:14 Events and Being a Part of Gift Bags
11:44 The Power of PR
17:34 How to Track the Success of a PR Campaign
20:51 Paid Ads and What You Should Know Before Working with an Ad Agency
23:30 What’s Working on Meta Ads Right Now
27:27 How to Find and Work with Creators Strategically
31:54 Navigating the Customer Journey in Modern Marketing
36:17 The Importance of a Unique Selling Proposition
41:43 One Tip You’d Give to New Business Owners
43:38 SWAIR’s Socials and Website (Also down below)
Follow SWAIR
Website
TikTok
Shop Their Sampler
For more resources and to further connect with Lindsay or Behind the Label:
Let's be Insta friends
If you're more of a TikTok fan
Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons
Download our absolute favorite content planning template
Need 1-on-1 support? Let's connect!
Don't forget to subscribe and leave a review. We read them all :)
In God we trust