Listen "Blending Fitness and Design: How Kodi Kitchen Berg Crafted Fitness Products That You Want to Display"
Episode Synopsis
SummaryToday I spoke with Kodi Kitchen Berg, founder of Equipt Movement, about her journey from actress to business owner and how she scaled Equipt by utilizing unique partnership opportunities and meeting her customers where they’re at in their everyday lives.Throughout the episode, Kodi emphasizes the significance of community building, learning from customer feedback, and knowing your areas of expertise so you can effectively delegate and outsource.*A note about this episode: This podcast was recorded in May of 2024 and is being released in March of 2025, so some things related to how Kodi markets Equipt NOW may have changed, but the past learnings she shares throughout the episode are still relevant and helpful.Actionable Tips You’ll Walk Away WithHow to leverage in-person eventsEffective ways to foster brand partnerships with new connectionsWhat it means to meet your customers where they’re atHow to connect with your customer through unique touchpoints in their everyday livesWays to craft messaging for each of your customer profiles while maintaining a consistent brand voiceAbout KodiKodi started her career as a model and soap opera actress on General Hospital. However, she always felt like fitness was too end result-oriented, and she was tired of traditional weights. She wanted weights that made her feel good and want to reach for them.She’s a believer in the power of movement, and that beautiful design incentivizes movement. This belief inspired the creation of Equipt. In the episode, Kodi explains how Equipt removes the intimidation often associated with fitness, making it enjoyable and playful through design-led weights.TimelineMissed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:01:02 The inspiration behind Equipt02:29 Using customer insights to influence their content and strategy06:35 Early business learnings09:12 What acting and being a mom taught her about business10:20 Building a small community first11:25 How building a community helped her think of more expansion ideas13:30 Expanding their in-person events14:01 Making their lifestyle accessible to everyone through an app16:15 How she forged her first few partnerships16:59 Her approach to building partnerships with new people19:36 The importance of thinking outside of the box to differentiate your brand20:17 Tailoring your messaging based on who you’re talking to22:00 How to start growing together23:03 The messaging through line when speaking to each customer profile25:06 Meeting the customer where they’re at28:08 How they’re connecting with customers on vacation through hotel partnerships28:34 Why you should think about the feeling someone is going to get from using your products, not just the physical benefits30:45 Determining her bandwidth and areas of expertise34:00 All of the cool resources female founders have available to them now34:32 How to identify your areas of expertise36:50 Why it’s important to try every role in your business before outsourcing38:56 Her ice cream business41:39 One piece of advice she’d give newer business ownersConnect with Kodi and EquiptKodi's personal InstagramEquipt's InstagramEquipt's websiteOjai Ice Cream's InstagramMy LinksLet's be friends on InstagramJoin my newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessonsDownload my absolute favorite content planning templateNeed 1-on-1 support? Let's connect!Don't forget to subscribe and leave a review. I read them all :)