SummaryIn this Earth Day special, I interview Roma Agarwal of The White Lotus Life and Earth Swag Shop. Emphasizing the importance of mindful sourcing, transparent vendor relationships, sustainable packaging, and conscious marketing, Roma provides actionable tips and questions you should be asking so you can adopt more sustainable practices into your business.The episode also highlights the value and impact of community involvement and networking for not only finding sustainability partnerships, but as a means to build a sustainable, legacy-building brand, too.Actionable Tips You’ll Walk Away WithThings to ask yourself BEFORE searching for potential vendorsQuestions to ask potential vendors about their ethical and sustainable practicesHow to communicate the sustainable aspects of your products and brand to customersWhere to look for potential vendorsHow to find networking opportunities in-person and onlineAbout RomaRoma is a sustainability ambassador and founder of The White Lotus Life and Earth Swag. Before embarking on her passion project, Roma founded Splurge Cosmetics, a PETA-certified skincare company specializing in natural and non-toxic personal care products.Through her platform, she encourages individuals to choose plastic-free swaps to turn their homes into a safe and non-toxic place to live, empowers businesses to choose eco-friendly swag for promotions to keep the planet from brand-filling, and educates communities on how to sort waste correctly, reflect on the impact of trash, lead alow-impact lifestyle, and motivates them to repair over replace.Timestamps00:30 Meet Roma Agarwal: Sustainability Advocate02:19 Creating meaningful and sustainable branded merchandise05:10 What does “sustainability” actually mean06:29 Communicating the sustainability aspects in your products08:43 Finding and evaluating sustainable wholesalers09:29 Sourcing sustainable raw materials11:07 Questions to ask potential suppliers and wholesalers15:33 Finding balance between technological advances and sustainability16:43 Where to look for suppliers and wholesalers18:02 Benefits of working with local vendors19:12 Why product-based business founders should be networking22:46 The importance of in-person networking for solopreneurs24:31 In-person vs online networking25:48 How to find networking opportunities in smaller cities and towns27:35 Where to find Roma onlineConnect with RomaFollow The White Lotus Life and Earth Swag on InstagramCheck out The White Lotus Life’s and Earth Swag’s websitesLindsay's LinksLet's be friends on ⁠Instagram⁠⁠Join my newsletter,⁠ where you'll learn how to improve your marketing strategy in bite-size, weekly lessons⁠⁠Download my absolute favorite⁠ content planning template⁠⁠⁠Need 1-on-1 support? ⁠Let's connect!

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