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Listen "Authenticity in Action: Building Genuine Connections with Your Customers"
Episode Synopsis
Join us as we talk to Britt McGaughan from Keystone Inspired Co., a business specializing in eco-friendly home goods like candles, plant holders, and newly released recycled glass drinkware and vases.
Throughout the episode, Britt takes us through her journey of starting a business in the middle of COVID and her shift into e-commerce, all while sharing about the importance of having a community that supports you throughout it all.
We discuss the importance of community, cultivating brand values to stand true to, and how we can use customer feedback to build authentic relationships, enhance customer loyalty, and launch new products your customers will love.
Her message throughout is clear: A business built on authenticity, transparency, and collaboration with your customers is a brand that lasts.
This episode is packed with actionable tips for business owners who want to build connections with their customers and foster brand loyalty through each marketing channel.
Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:
02:06 The Origin of Keystone Inspired Co.
05:52 Markets and Receiving Immediate Feedback
10:26 News Segments and the Power of Community
11:48 Rebranding and Being Selective with Markets
13:44 Embracing E-Commerce: The Digital Expansion
17:27 What Didn’t Work When They First Started
18:48 Customer Service First
22:13 Beyond Logos and Colors: What Branding Really Is
24:38 Listening to Learn What Your Customers Value Most
26:03 Knowing When to Expand Your Product Line Based on Customer Feedback
27:34 How to Get Customer Feedback
29:50 The Importance of Personal Interactions
31:01 Your Social Media Following: Quality vs Quantity
32:43 Leveraging Email Marketing to Build Connections
36:36 Building an Email Schedule
42:15 Nurturing New Email Subscribers
44:32 Britt’s Number One Marketing Tip for Business Owners
46:08 Keystone Inspired Co’s Socials and New Launches
We hope you enjoyed this episode and don’t forget to subscribe and leave a review! We read them all :)
Follow Keystone Inspired Co.
Website
Instagram: @keystoneinspired
TikTok: @keystoneinspired
For more resources and to further connect with Lindsay or Behind the Label:
Let's be Insta friends
If you're more of a TikTok fan, connect with us there
Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons
Download my absolute favorite content planning template
Need 1-on-1 support? Let's connect!
Throughout the episode, Britt takes us through her journey of starting a business in the middle of COVID and her shift into e-commerce, all while sharing about the importance of having a community that supports you throughout it all.
We discuss the importance of community, cultivating brand values to stand true to, and how we can use customer feedback to build authentic relationships, enhance customer loyalty, and launch new products your customers will love.
Her message throughout is clear: A business built on authenticity, transparency, and collaboration with your customers is a brand that lasts.
This episode is packed with actionable tips for business owners who want to build connections with their customers and foster brand loyalty through each marketing channel.
Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:
02:06 The Origin of Keystone Inspired Co.
05:52 Markets and Receiving Immediate Feedback
10:26 News Segments and the Power of Community
11:48 Rebranding and Being Selective with Markets
13:44 Embracing E-Commerce: The Digital Expansion
17:27 What Didn’t Work When They First Started
18:48 Customer Service First
22:13 Beyond Logos and Colors: What Branding Really Is
24:38 Listening to Learn What Your Customers Value Most
26:03 Knowing When to Expand Your Product Line Based on Customer Feedback
27:34 How to Get Customer Feedback
29:50 The Importance of Personal Interactions
31:01 Your Social Media Following: Quality vs Quantity
32:43 Leveraging Email Marketing to Build Connections
36:36 Building an Email Schedule
42:15 Nurturing New Email Subscribers
44:32 Britt’s Number One Marketing Tip for Business Owners
46:08 Keystone Inspired Co’s Socials and New Launches
We hope you enjoyed this episode and don’t forget to subscribe and leave a review! We read them all :)
Follow Keystone Inspired Co.
Website
Instagram: @keystoneinspired
TikTok: @keystoneinspired
For more resources and to further connect with Lindsay or Behind the Label:
Let's be Insta friends
If you're more of a TikTok fan, connect with us there
Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons
Download my absolute favorite content planning template
Need 1-on-1 support? Let's connect!
In God we trust