Interview: Nir Eyal, author of Hooked, on how to form lasting habits

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
13/03/2025 49 min Temporada 1 Episodio 59
Interview: Nir Eyal, author of Hooked, on how to form lasting habits

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Episode Synopsis

In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than individuals) can create habits. Nir walks us through the four elements of his model and gives lots of practical advice on what marketers can do differently.

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