How Halloween candy can teach marketers about choice, memory, and reward

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
29/10/2025 33 min Temporada 1 Episodio 89
How Halloween candy can teach marketers about choice, memory, and reward

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Episode Synopsis

In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.

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