Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
01/10/2025 54 min Temporada 1 Episodio 85
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

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Episode Synopsis

This week we’re joined by Adam Alter to explore the behavioral forces that drive decision-making. From the psychology of getting unstuck to the power of fluency, labeling, and context, Adam shares practical insights for marketers looking to change minds - and behavior.

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