Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
08/10/2025 49 min Temporada 1 Episodio 86
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”

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Episode Synopsis

In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use behavioral science to influence value perception and drive smarter pricing decisions.

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