In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, hosts David Macciocca and Will Innes sit down with Shannon Taylor, Talent Acquisition and University Relations Specialist at Bechtel Corporation, to explore how taking initiative can spark lasting impact in employer branding.Shannon shares how she transformed small ideas into measurable results — launching her own content initiatives, tracking data to prove value, and turning creative experiments into business-backed programs. She explains how visibility and consistency helped build trust across the organisation, and how collaboration with leaders and graduates amplified Bechtel’s story from the inside out.Whether you are building employer branding from scratch, looking to earn stakeholder buy-in, or trying to prove ROI on your ideas, this episode offers a practical look at how action builds credibility, and how measurable impact turns ideas into influence.Key Topics:01:00 – Meet Shannon Taylor and her role at Bechtel Corporation03:00 – Finding opportunity in early talent and employer branding05:40 – Building credibility through quick wins and visible outcomes08:10 – Using creativity and persistence to drive progress11:00 – Turning data into influence: linking ideas to business results14:20 – Engaging leaders and graduates to share authentic stories17:00 – Creating internal visibility and recognition for employer branding20:40 – Balancing creativity with business priorities24:10 – Bringing consistency to content and campaigns28:30 – Strengthening advocacy across teams and functions31:20 – Lessons on staying proactive and building influence through resultsIf you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos. Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program. Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

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