Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
03/12/2025 47 min Temporada 1 Episodio 93
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

Listen "Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience"

Descargar episodio

Episode Synopsis

In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when to add or remove friction to make your user experience more effective. 

More episodes of the podcast Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

How small behavioral nudges can transform culture and performance at work 10/12/2025
Behavioral Science For Agencies: Copywriting 19/11/2025
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action 12/11/2025
How BMW leveraged the fresh start effect to win over new drivers 05/11/2025
How Halloween candy can teach marketers about choice, memory, and reward 29/10/2025
Behavioral science for agencies: Pitching 22/10/2025
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands 15/10/2025
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value” 08/10/2025
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells 01/10/2025
Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship 24/09/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA