Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
15/10/2025 48 min Temporada 1 Episodio 87
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

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Episode Synopsis

In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long-term brand value.

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