Episode Synopsis "Bear Talks Ep 5 - Psychographics and The Effects They Will Have On Your Marketing"

Psychographics- the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. In most small businesses' marketing, you see that they are more interested in demographics and less about what the customer is thinking and feeling. It is not really confusing as to why they are trying to get the largest group of leads possible but this thought is actually a misleading one. By targeting a large group with no psychographic differentiators you are spending more money to show your ad to people that are not actually a lead.  By segmenting and narrowing your scope on your target audience you only show your ad to people that will actually buy from you. You can watch the video version of this on our youtube channel and the follow-up video looking at the KFC console. --- Support this podcast: https://podcasters.spotify.com/pod/show/bear.claw.creative/support

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More episodes of the podcast Bear Talks (a marketing podcast from Bear Claw Creative)

• Bear Talks Ep 5 - Influencer Marketing and the Psychology of a Customer
• Bear Talks Ep 5 - Psychographics and The Effects They Will Have On Your Marketing
• Bear Talks Ep 4 - Story Ads vs Bragging Ads
• Bear Talks Ep 3 - The Cutdown Strategy (Make more, post more, reach more)
• Bear Talks Ep 2 - 5 Ways To Improve Conversions
• Bear Talks Ep 1 - WhiteHearthCoffee (how to approach an influencer)