Episode Synopsis "Bear Talks Ep 5 - Influencer Marketing and the Psychology of a Customer"

It's all sunshine and rainbows until you get that "heard you were giving products for post" dm. While it is annoying to receive these messages don't let this be a turn-off to influencer marketing. Understanding the psychological effects that happen to people when their favorite influencer backs a brand will help you decide the best course of action for your brand. With the influencer marketing industry becoming the fastest-growing online customer-acquisition method in 2021 and about three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers, to help them make the right decision about buying a product or service. With 2020 growing companies like crazy that were already ready to sell online, more and more are looking to influencers as a way to grow and connect with new customers. Make sure you subscribe so you don't miss any future episodes. “I created Bear Claw Creative originally as a video studio I could run out of my house but as I talked to clients it was clear that they needed more. I began to offer digital marketing advice with my 10 years of experience in making social media content and 5 years of working on and managing marketing teams. Again the needs of my clients grew past this and the needs were so vast. Design, logos, website creation, SEO, PPC ads, social media management, the list went on and on. I decided the need was so big so I needed to expand. Bear Claw Creative makes marketing easy for eCommerce brands. Whatever the need is we have the right people to get you the results you need.” -Cody Roelofsz, owner of Bear Claw Creative --- Support this podcast: https://podcasters.spotify.com/pod/show/bear.claw.creative/support

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More episodes of the podcast Bear Talks (a marketing podcast from Bear Claw Creative)

• Bear Talks Ep 5 - Influencer Marketing and the Psychology of a Customer
• Bear Talks Ep 5 - Psychographics and The Effects They Will Have On Your Marketing
• Bear Talks Ep 4 - Story Ads vs Bragging Ads
• Bear Talks Ep 3 - The Cutdown Strategy (Make more, post more, reach more)
• Bear Talks Ep 2 - 5 Ways To Improve Conversions
• Bear Talks Ep 1 - WhiteHearthCoffee (how to approach an influencer)