10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs

B2B Performance Marketing Podcast
26/08/2025 11 min Episodio 10

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Episode Synopsis

Struggling to build an ad strategy that actually converts? Most B2B SMEs jump straight to spend—this episode shows you what to do first. Louis and Maelien unpack the first three steps of Web Marketer’s proven six-part framework: setting data-backed budgets and targets, running effective discovery workshops, and gathering competitive intel you can action. Grab the free Breakthrough Blueprint workbook and learn how to stop guessing, start benchmarking, and make smarter ad decisions today. https://webmarketeruk.com/downloads/breakthrough-blueprint/

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