11. B2B PPC Strategy - Smarter Keywords, Tighter Audiences and Sharper Tracking in Google Ads

B2B Performance Marketing Podcast
09/09/2025 12 min Episodio 5

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Episode Synopsis

Targeting too broad? Tracking too vague? Keyword lists too shallow? This episode helps you fix all three. Louis and Maelien walk through how to build sharper B2B PPC campaigns -from crafting smarter keyword sets (that go beyond obvious head terms), to refining audience selection across Google, Meta and LinkedIn, and tightening your conversion tracking so you only measure what matters. Plus, how to package it all into a strategy doc that aligns teams and drives results.

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