2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

B2B Performance Marketing Podcast
07/05/2025 12 min Episodio 2

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Episode Synopsis

Your cost per lead hasn’t exploded - your tracking’s just broken. Google’s Consent Mode V2 could be hiding up to 80% of your conversions. In this episode, Louis and Maelien break down How it worksWhy your conversion data has vanishedWhat to do about it.You’ll learn how to...Improve cookie opt-in ratesFix common Tag Manager mistakesCalculate your true tracking discrepanciesThey also share a five-step framework to align your board and reduce panic if and when your reported CPA spikes.Stop undercounting leads and start regaining visibility where it matters most.

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