8. B2B Server Side Tracking Truths - with Abbie Poots

B2B Performance Marketing Podcast
29/07/2025 13 min Episodio 8

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Episode Synopsis

Right now, B2B marketers are losing conversions they can’t even see. In this episode, Louis sits down with Abbie Poots, CEO of Perazam Consulting, to demystify server side tracking - what it is, what it isn’t, and how it could reclaim up to 20% more visibility on your campaigns. From bridging the gap between marketers and developers to avoiding costly tracking mistakes, this episode packs big insights into just 15 minutes.

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