Episode Synopsis "09: What is a brand? An Audiologist's Perspective"

So what is a brand anyways? Well I can tell you what it’s NOT.  A brand is not a companies logo, it is not the hearing aid, and it is not your company’s color palate. Believe it or not, branding is something that you can’t see, it’s what your patients say about you when you’re not in the room.   According to Everett Bowes, a brand strategy consultant, he states a brand is a behavior, a reputation, an accumulation, a narrative, and a device. A brand can maybe have one or two of these attributes, however, a strong brand has all five. The purpose of this podcast will be to break down each of these ideas to better understand what a brand is and how it can help our profession. Don't wait. Press play. We need all audiologists to hear this! ASCENDING AUDIOLOGISTS FB COMMUNITY: https://www.facebook.com/groups/AscendingAudiologists/ ASCENDING AUDIOLOGISTS INSTAGRAM: https://www.instagram.com/ascending_audiologists/ ASCENDING AUDIOLOGISTS SHOW NOTES:https://ascendingaudiologists.com/episode09  

Listen "09: What is a brand? An Audiologist's Perspective"

More episodes of the podcast Ascending Audiologists

• 10: Your Audiological Setting’s Online Presence
• 09: What is a brand? An Audiologist's Perspective
• 08: Education and Counseling as a Component of Aural Rehab with Dr. Dusty
• 07: Visual Brand: Why Our Profession Needs One
• 06: Identifying & Achieving Goals
• 05: "Unbundling" With Dr. Dawn
• 04: Why You Should Be Handing Out Discharge Sheets
• 03: Your "About Me" Page
• 02: Engaging Busy Physicians
• 01: An Audiologist's Pitch
• Trailer