Episode Synopsis "07: Visual Brand: Why Our Profession Needs One"

On this episode of the Ascending Audiologists podcast, insights regarding the topic of visual branding and why the audiology profession needs it is discussed. You have likely noticed a shift in recent years from traditional to online advertising, but you may have assumed that your main clients are continuing to consume traditional media. However, 16% of online consumers and 6% of Instagram users are ages 55+, and your patients loved ones are the most active demographic on digital platforms.

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More episodes of the podcast Ascending Audiologists

• 10: Your Audiological Setting’s Online Presence
• 09: What is a brand? An Audiologist's Perspective
• 08: Education and Counseling as a Component of Aural Rehab with Dr. Dusty
• 07: Visual Brand: Why Our Profession Needs One
• 06: Identifying & Achieving Goals
• 05: "Unbundling" With Dr. Dawn
• 04: Why You Should Be Handing Out Discharge Sheets
• 03: Your "About Me" Page
• 02: Engaging Busy Physicians
• 01: An Audiologist's Pitch
• Trailer