Sign up to my weekly newsletter Fuel Your Ambition, where I share insights to help you grow your money, business, or career: https://fuelyourambition.substack.com/In this episode, I sit down with Noel Mack, the Chief Brand Officer at Gymshark, to understand what it takes to build one of the UK’s biggest brands.Noel offers a rare behind-the-scenes look at how Gymshark has evolved from a scrappy e-commerce startup into a global powerhouse, with physical stores, millions of loyal customers, and a brand identity built on community, authenticity, and relentless ambition.We explore what it really means to be a Chief Brand Officer, and how Noel’s role is rooted in creating emotional connection, building culture, and obsessing over the customer journey.Noel also opens up about his unconventional path to the role, his drive to keep growing, and how staying humble and hungry fuels his success. This conversation is just as much about mindset as it is about marketing.00:34 Defining the Chief Brand Officer Role01:06 Emotional Connection and Customer Experience02:18 Community Engagement and Product Development06:53 The Journey to Gymshark09:07 Maintaining Core Values 11:47 Customer Obsession and Feedback19:41 Personal Reflections and Career Path30:01 Humble Beginnings31:27 Gym Shark's Work Ethic 34:03 Expanding to Physical Stores41:09 Ambition and Personal Drive44:10 Balancing Ambition and Overcommitment48:42 Future Goals and Personal Ambitions54:51 Conclusion and Final Thoughts Hosted on Acast. See acast.com/privacy for more information.

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