Two marketers who never planned to be marketers break down exactly how they fell into the industry. One came through science. One came through life coaching. Both arrived here by accident.Jack Ferguson and Ben Reeves are this episode's co-hosts. Listen in to hear:How and why Jack lost money on his very first clientHow a podcaster launched Ben’s marketing careerHow different Jack found the automatic respect given to marketer's vs those with a scientific backgroundThe story behind Ben’s first client and why that business never scaledThe moment Jack realised he was a marketer before he understood what it wasHow Ben ended up in marketing despite having no career plan to do soThe challenges Jack faced shifting from scientific, evidence-based thinking to an opinion driven industryWhy Ben walked away from hospitality to try life coaching before becoming a marketerHow scientific thinking still shapes Jack’s brand strategy work todayHow a decade across agencies, tech and brand has shaped Ben’s entire marketing worldviewThis episode pulls back the curtain on how Ben and Jack both got started in marketing.About your co-hosts:Jack Ferguson is an evidence-based brand strategistBen Reeves is an experienced ecommerce strategistHelpful Links:Find Jack on LinkedIn here: Jack Ferguson | LinkedInFind Ben on LinkedIn here: Ben Reeves | LinkedInFollow The Push on LinkedIn here: https://www.linkedin.com/company/thepushFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: InstagramVisit The Push website here: https://bethepush.com/Visit Jack’s personal website here: https://jackferguson.co/Visit Ben’s website here: https://benreeves.co/

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