More than 50% of people say they have experienced cyberbullying, with 36% also saying they've been victims of trolling, according to a 2022 UK study into online behaviour. Yet much trolling takes place on sites which are supported by major advertisers. This session investigates how the ad industry can make sure it is not funding hate. Ruth Mortimer, Nishma Patel Robb, Jake Dubbins, and Liz Fraser discuss the impact of advertising-funded trolling and strategies to combat it.Speakers:Ruth Mortimer, Global President, Advertising WeekNishma Patel Robb, President, WACLJake Dubbins, Co-Chair, Conscious Advertising Network & MD Media BountyLiz Fraser, Journalist, Broadcaster, AuthorEllen Scott, Digital Content Director, StylistTake Aways:Understanding advertising-funded trolling.Strategies to combat cyberbullying and trolling.Impact of trolling on individuals and brands.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

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