In this episode of the Accelerated HVAC Success podcast, host Ben Middleton sits down with Mike Smith from the Commercial and Digital Marketing department at Daikin Comfort Technologies. Mike opens by offering information on the tools and resources available at Daikin Branches to help contractors navigate the transition to low-GWP refrigerants. He then discusses the comprehensive training materials they've developed, specifically for over-the-counter dealers, to ensure they're equipped to support their customers. Mike also highlights how Daikin helps Branches demonstrate they are "R32 ready," with branding, information, and QR codes that offer quick, accessible learning resources. Mike finishes by reporting on the department's creation of short videos and quick-reference materials designed to address common consumer questions and guide contractors in their conversations with homeowners. These resources help contractors provide the right information to customers considering a new HVAC system, ensuring they can make informed decisions with confidence.

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