In this episode of Accelerated HVAC Success, we sit down with Matthew Bratsis, VP of Contractor Sales at Electric Gas Industries Association (EGIA), for an in-depth conversation about the evolving landscape of financing in the HVAC industry. Matthew shares anecdotes on how financing has become a critical component of the HVAC purchasing experience and emphasizes the importance of contractors viewing financing as an integral part of their sales strategy, rather than an afterthought. Matthew also delves into the history and development of interest rates, offering perspectives from Prime Lenders on the current trends and the necessity of providing sub-prime lending options to accommodate a broader range of customers. The discussion also addresses common concerns contractors face regarding dealer fees. Matthew explains how Daikin programs can alleviate these financial pressures, making it easier for contractors to offer competitive financing options. Additionally, he introduces EGIA’s OPTIMUS platform, laying out how it provides a seamless experience for both contractors and customers. Whether you're a seasoned HVAC professional or new to the industry, this episode offers valuable information on the financial tools that can drive your business forward.

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