In this episode of Accelerated HVAC Success, host Ben Middleton is joined by Seth Humble, SEO Product Manager at CI Web Group, who breaks down the essentials of search engine optimization (SEO) and why it’s critical for contractors to rank at the top of Google search results. Seth shares compelling statistics on Google’s dominance as the go-to search engine and highlights emerging trends among younger generations, emphasizing how contractors can adapt to remain competitive. He explains how CI Web Group helps businesses improve their search rankings and the steps contractors can take to ensure they’re capturing leads in a digital-first landscape. The conversation also examines the growing role of AI platforms in the HVAC industry and how these tools are reshaping search functionality. Seth provides actionable advice on what contractors should be doing now to prepare for AI-driven changes in digital marketing. Additionally, he discusses how much time contractors should dedicate to collaborating with their digital marketing firms to maximize results, ensuring their online presence drives business growth. This episode is a must-listen for contractors looking to future-proof their marketing strategies.

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