ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why Do Most Businesses Struggle with Marketing Analytics?"
Episode Synopsis
In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce. We discuss the importance of pricing for quality and how testing and understanding customer behavior is crucial for marketing analytics. We also explore challenges faced by small businesses with low website traffic and future trends in CRO, including the role of AI and the convergence of UX and CRO.Kim Leary's Journey and Squibble's StoryChallenges in Marketing AnalyticsImportance of User Behavior DataUnderstanding UX vs CROThe Future of CROLinksKim (Turrell) LearyLinkedIn : https://www.linkedin.com/in/kimberleyjane/Website : https://squibble.design/& Allies (Formerly Pink Leopard)www.andallies.co.uk
More episodes of the podcast Abandoned Cart
The Evolution of e-commerce Search
27/05/2025
Personalised User Experiences in eCommerce
27/05/2025
5 Keys To Profitable Growth
27/05/2025
Measurement - Which Click Wins?
27/05/2025
In God we trust