In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity. John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4. We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud and the importance of building a compelling brand story.Listeners are given a special opportunity to try Ask Bosco and receive further support from Pink Leopard for their digital marketing needs.Key Takeaways:The Story Behind Ask Bosco and Modo 25Challenges in E-commerce Performance MeasurementImpact of iOS Changes on Digital MarketingStruggles of Small Brands in the Current MarketThe Importance of Brand in BusinessUnderstanding Attribution ModelsMulti-Touch Attribution and Its ChallengesThe Role of Retargeting in AttributionEducating Stakeholders on AttributionClick Fraud and Bot TrafficOptimizing Budget Allocation with AILinksJohn ReadmanLinkedIn : https://www.linkedin.com/in/johnreadman/Website : https://askbosco.io/  & https://modo25.com/

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