In this episode,  we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture. Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses.Key Takeaways:Nikita's Journey and Aspect's EvolutionDiving into Email DeliverabilityCommon Email Marketing MistakesFixing and Monitoring Email DeliverabilityThe Importance of Email MarketingNurturing vs. Hard Selling in EmailLinks:Nikita VakhrushevLinkedIn: https://www.linkedin.com/in/nikita-v/Website: https://aspektagency.com/Pink Leopardwww.pinkleopard.co.uk

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