In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy, offer, conversion rates, brand awareness, and retention strategies. Celia elaborates on how each element contributes to a successful and efficient business, stressing the importance of testing, optimisation, and making data-driven decisions.Key Takeaways:The Five Keys to Profitable GrowthUnderstanding Profit and Customer AcquisitionCreative Strategy: The Volume GameCrafting the Perfect OfferOptimizing Conversion RatesBuilding Brand AwarenessRetention Strategies for Long-Term SuccessDaily Tracking and Prioritizing Based on DataLinksCelia TugoresLinkedIn : https://www.linkedin.com/in/celia-tugores-322626156/Website : https://upcirclebeauty.com/Pink Leopardwww.pinkleopard.co.uk

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