In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and strategically aligning PR with a company's mission. Key points include Lem-Uhn's unique approach to PR, the historical context of PR, and how embracing AI and future trends is crucial for agency success. This conversation also addresses using PR for long-term brand growth and direct revenue generation, alongside methods for effectively measuring PR's impact.Key Takeaways:The Birth of Lemon PRThe Importance of Positive Work CultureUnderstanding PR: A Deep DiveWhy Brands Need PRInnovative Approaches to PR in 2024Leveraging PR for Community BuildingDriving Revenue Through PRMeasuring PR ImpactLinks:Riannon PalmerLinkedIn : https://www.linkedin.com/in/riannon-palmer/Website : https://www.lem-uhn.com/Pink Leopardwww.pinkleopard.co.uk

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