In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing. Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners. We cover crucial steps for new entrepreneurs, like understanding company structure, trademarks, web domains, and pricing strategies. This conversation emphasises the importance of taking time to plan and research in order to build a sustainable business.Key Takeaways:Ruth's Business JourneyStarting a Product Business: Key ConsiderationsDIY Business Setup: Feasibility and TipsThe Reality of Business SuccessCreative Minds in BusinessThe Myth of Overnight SuccessLinks:Ruth BradfordLinkedIn: https://www.linkedin.com/in/bradfordruthWebsite: https://blackandwhitebookproject.com/Pink Leopardwww.pinkleopard.co.uk

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