"I really think we have reached a defining moment with AI that is fundamentally going to change everything."When you're scaling up your sales approach, there's a risk of making the message too broad and impersonal. But our latest XTech podcast guest knows how to stay laser-focused, with confidence in the supporting tech - and the professionals involved.Winnie Palmer of Seismic joins Debbie Forster MBE for an exciting look at her career path, and the challenges she has faced along the way to create effective marketing for so many disparate deal factors.

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