"The core capabilities of AI fit squarely within the wheelhouse of marketing."AI is redefining what modern marketers can do. It's not just transforming how content is produced, it's challenging entire workflows, strategies and skill sets. Mark Stiltner, Senior Director of Content and Web Marketing at Rapyd, believes the future belongs to the teams willing to rebuild around it.In this episode of the XTech podcast, Mark Stiltner, Senior Director of Content and Web Marketing at Rapyd, joins Debbie Forster MBE to unpack how AI can act as a business accelerator, driving creativity, scale and speed without losing authenticity. The conversation considers the rise of GEO and what it means for brand visibility in an AI-driven web, as well as the shift from human-only audiences to a world where AI agents interact, recommend and even buy.The real risk isn't hallucination - it's mediocrity. Together, Mark and Debbie explore a future where marketers lead technological change, proving that originality and human insight remain the ultimate competitive edge.

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