"AI - it's not just the buzzword of the year. It's changing us as a society in how we work - and how the world works."AI isn't magic, but a tool we control. How we choose to use it makes all the difference.Sylvia joins Debbie Forster MBE in this episode of the XTech podcast to discuss how AI can solve real marketing challenges, from breaking down language barriers to delivering personalised experiences at scale. Together, they explore the balance between automation and authenticity, and why understanding when to add the human touch matters most.It's a conversation about staying intentional, staying in control, and building AI people can trust.

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