"Accessibility is both proactive and defensive. It's how you know you're looking after your audience"Accessibility is moving fast - new laws, new standards, new technologies. But John Abbott warns that chasing compliance scores or relying on automation alone is a dangerous trap. True progress comes from culture: building digital products that remove barriers and empower people. John joins Debbie Forster MBE in this episode of the XTech podcast to talk about how Recite Me is helping organisations move from tick-box exercises to meaningful strategies. From the European Accessibility Act to AI-powered checkers, the conversation emphasises the importance of embedding accessibility into the way businesses design, build, and measure digital services.Personalisation matters as much as compliance - and procurement is raising the bar. But the smartest organisations treat accessibility as a journey, not a destination.

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